Friday, June 11, 2010

Macy's Gays It Up

While the gay and lesbian market has long been on Macy’s radar, the retailer is cranking up the volume on its efforts, scheduling in-store events, parade sponsorships and celebrations nationwide to celebrate Pride Month.

They’re calling their effort Pride + Joy, which includes a microsite, in-store fashion events with gay-friendly celebrities, ad support, special tribute windows in select stores, and gift registry booths for same-sex couples in key cities. It also includes sponsorship and employee participation in 16 Pride parades across the country — complete with 12-foot rainbow star balloons created just for the occasion.

Macy’s scores a perfect 100 on HRC’s Corporate Equality Index. The retailer has also donated more than $28 million towards HIV/AIDS research, education, and outreach over the past two decades.

No comments:

Post a Comment