Ad Spotlight: Honey Maid

And their awesome response to the hate mail: 

Read more here. 

Ad Spotlight: Chevrolet

Now airing during the Olympics.

Ad Spotlight: Betty Crocker's "The Families Project"

Really nice and unexpected effort by Betty Crocker with "The Families Project," which seeks to understand and showcase the diversity of families in America. Here's a video they put together of their presence at pride parades this year:

Ad Spotlight: PFLAG Australia

Worth Watching...

Study Paints a Better Picture of Today's Real Modern Family

Edelman has just wrapped up an interesting study on changing US family dynamic and demographics. Among the most interesting findings include that just 4% of US families have stay-at-home moms and working dads with children under 18 years old. That's right, just 4%. Furthermore, the study points out how economic pressures and blended family models have redefined individual roles within the family: skill sets have replaced gender, and 62 percent of moms and 54 percent of dads feel that parenting roles will be redefined away from the traditional “mom and dad” roles of the past. This creates a new opportunity for marketers to think in terms of skill set versus gender, opening up the entire family as a target. The study, which was commissioned in August 2011, included in-depth interviews with 2,482 consumers among a cross-section of today’s modern family: single parents, working moms, gay partners, multicultural heads of households and grandparents.

Ad Spotlight: Bevan Duffy's New Campaign Ad Features His Daughter

Bevan Dufty, who is running for mayor of San Francisco, recently released a TV commercial featuring his daughter Sidney, who he conceived with a lesbian friend. Some are saying the ad is exploitative, but I discredit that criticism as a double-standard. Conservative politicians feature their families in political ads all the time - usually in the name of "family values." I think it's nice to see a positive representation of a nontraditional family in a campaign ad.