Allstate Launches Groundbreaking LGBT Campaign

Today is a very special day. Over the past 18 months at Leo Burnett, I’ve been working hard with some colleagues to build a dedicated LGBT advertising capability within our company. Our biggest and best work yet launched today: an online/social media campaign for Allstate called “Equality Is.” The campaign gives a platform for people to speak out for or share their vision of what LGBT equality looks like. Within a few hours of going live, we’re already seeing amazing content coming in from all sorts of people all over the country. Anyone can submit content by going to Allstate.com/EqualityIs to share a quote, a photo, or a video clip. You can also find your local LGBT-friendly Allstate agent through the site. And there’s a special incentive for California residents: Allstate will donate $10 to the San Francisco LGBT Center or the L.A. Gay & Lesbian Center for every person who calls up and gets a free quote. 

Fame Friday - Making its Return on BrandFabulousness

"It is up to us to live up to the legacy that was left for us, and to leave a legacy that is worthy of our children and of future generations." -Christine Gregoire

Fame Friday

"Surround yourself with people who take their work seriously, but not themselves, those who work hard and play hard." -Colin Powell 


Accredited online colleges offer political science classes for those who aspire to be like Colin Powell.

Fame Friday

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” -Steve Jobs

Fame Friday

"I often buy myself presents. Sometimes I will spend $100,000 in one day in a posh boutique." -Celine Dion


*This week's Fame Friday is in honor of Allen McMillen. 

Fame Friday

“New York has finally torn down the barrier that has prevented same-sex couples from exercising the freedom to marry and from receiving the fundamental protections that so many couples and families take for granted,” he said. “With the world watching, the Legislature, by a bipartisan vote, has said that all New Yorkers are equal under the law. With this vote, marriage equality will become a reality in our state, delivering long overdue fairness and legal security to thousands of New Yorkers.” -Andrew Cuomo


Same-sex marriages begin in New York on Sunday. 

Fame Friday

“You can't please everyone, and you can't make everyone like you." -Katie Couric

Fame Friday

"Whether life's disabilities left you outcast, bullied, or teased, rejoice and love yourself today 'cause baby you were born this way."
-Lady Gaga

Fame Friday

"Everyone is your best friend when you are successful. Make sure that the people that you surround yourself with are also the people that you are not afraid of failing with." -Paula Abdul

Fame Friday

"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek." -Barack Obama

Fame Friday

“If you love someone, don`t wait till tomorrow to tell them. Maybe that next day will never come at all.” -Jennifer Lopez

Fame Friday

"I don't think President Bush is doing anything at all about AIDS. In fact, I'm not sure he even knows how to spell AIDS." -Elizabeth Taylor, 1932-2011

Fame Friday

"It's truly a blessing to have total freaking idiots as your enemy." -Rachel Maddow

Fame Friday

"Today, charting your own course isn't just more necessary than ever before. It's also much easier - and much more fun." -Pink

Multicultural Marketing in 2011 and Beyond

Top multicultural marketing experts have weighed in with their informed opinions on what to expect in Multicultural Marketing in 2011 and over the next decade. Read on to learn what these experts have to say about marketing to African Americans, Asian Americans, Muslim Americans, the GLBT consumer market and people with disabilities. Click here. 

Fame Friday

"Now, DASHER! now, DANCER! now, PRANCER and VIXEN!
On, COMET! on CUPID! on, DONDER and BLITZEN!
To the top of the porch! to the top of the wall!
Now dash away! dash away! dash away all!"
-St. Nick

Fame Friday

"The challenges of change are always hard. It is important that we begin to unpack those challenges that confront this nation and realize that we each have a role that requires us to change and become more responsible for shaping our own future." -Hillary Clinton

Fame Friday

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." -Dr. Seuss

Fame Friday

"Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough." –Oprah Winfrey

Fame Friday

"I love to take things that are everyday and comforting and make them into the most luxurious things in the world." -Marc Jacobs