Allstate Launches Groundbreaking LGBT Campaign

Today is a very special day. Over the past 18 months at Leo Burnett, I’ve been working hard with some colleagues to build a dedicated LGBT advertising capability within our company. Our biggest and best work yet launched today: an online/social media campaign for Allstate called “Equality Is.” The campaign gives a platform for people to speak out for or share their vision of what LGBT equality looks like. Within a few hours of going live, we’re already seeing amazing content coming in from all sorts of people all over the country. Anyone can submit content by going to Allstate.com/EqualityIs to share a quote, a photo, or a video clip. You can also find your local LGBT-friendly Allstate agent through the site. And there’s a special incentive for California residents: Allstate will donate $10 to the San Francisco LGBT Center or the L.A. Gay & Lesbian Center for every person who calls up and gets a free quote.