Wednesday, February 17, 2010

The Handy Guide to Gay Male Stereotypes

Let's face it. Stereotypes wouldn't be so fun if they weren't rooted in some element of truth. As marketers, it's our duty to discern the difference between fact vs. fiction, relevant vs. irrelevant, and reality vs. assumption. But because sometimes the most interesting insights come from the most random or seemingly inappropriate places, I don't consider any starting point in that process to be too broad, open, or extreme. So here's a fun post I found by fellow blogger Defamer on gay male stereotypes. Apparently, we're all either a twink, bear, gay jock, circuit boy, gay-lister, art fag, or drag queen:

Regardless of how inappropriate some may find this post to be, it brilliantly reiterates the diversity within diversity that's so often overlooked. There are minorities within minorities and targets within targets. But until we've looked at a potential audience with as wide and as narrow of a scope as possible, we can't possibly know where to draw the line. So what do you think? Any other gay male stereotypes out there that were missed? Here's your chance to weigh in. 

1 comment:

  1. Hmm. I cannot figure out where I fit in. Any thoughts? This is not as fun if you don't tell us where you would place yourself. Where is the working professional with a preference to have fun on the weekends?