Marketing for 2012 London Olympics to Focus on Gays and Lesbians

VisitBritain, Britain’s national tourism agency, says its strategy for the 2012 Olympic games will be “fit for the 21st century and fast-changing consumer purchasing habits”. It will be unveiled later today at the Visit London Tourism 2012 Seminar in London.

The campaign will focus on five core themes: dynamic, classic, luxury, Generation Y, and gay and lesbian. Social networking and mobile are expected to take up large chunks of the media plan, as will public relations and B2B.