The Human Rights Campaign just launched a new tool in the fight for corporate dignity and fairness towards LGBT American's. Their new iPhone app will allow shoppers to access the Buying for Equality guide as they enter a store to see how hundreds of popular American brands are rated based on the businesses’ treatment of their LGBT employees. The iPhone application is available for download at www.hrc.org/iPhone. Both Apple, and the iPhone’s exclusive service provider, AT&T, score 100% on the 2010 Corporate Equality Index.
The LGBT community is estimated to have $712 billion in buying power this year, according to research by Witeck-Combs Communications and Marketresearch.com. A recent study by Witeck-Combs/Harris Interactive also found that 78 percent of LGBT people are extremely or very likely to consider brands that are known to provide equal workplace benefits for their employees, including LGBT workers.
Buying for Equality is an annual publication of the Human Rights Campaign Foundation that directs consumers to support fair-minded businesses through their purchasing decisions. The guide draws comparisons between products, services and retail outlets that consumers use on a daily basis. The ratings are based upon the HRC Foundation’s Corporate Equality Index which, this year, rated a record 305 at 100 percent. The CEI is the foremost method for businesses to evaluate their diversity and inclusion efforts toward recruiting and retaining LGBT employees, customers and investors. To learn more about the HRC Buying for Equality guide visit www.hrc.org/BuyersGuide.
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