Sunday, October 6, 2013

Ad Spotlight: Bertolli

When Guido Barilla, chairman of Italian pasta maker Barilla recently said the other week that he would never feature gay couples in advertising and make offensive remarks about same-sex couples adopting children, a global boycott to dump Barilla began. Bet Stoli was about as happy as this as Toyota was about the BP oil spill in the gulf. We Americans have such short attention spans. But capitalizing on this timing to take a jab at their hateful competitor, Bertolli was quick to respond with this image in their social media outlets, proclaiming "Love and Pasta for All." For more pro-gay pasta alternatives to Barilla, click here.

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