Sunday, February 24, 2013

Ad Spotlight: Amazon

Amazon has just done something huge - it's become the first mainstream American brand to feature a same-sex married couple in a national television commercial (cue One Million Moms). The gesture is one more act that adds to Amazon's long history of supporting LGBT Americans, most recently last year by supporting Referendum 74 to legalize marriage for same sex couples in Amazon's home state of Washington. Clearly a mainstream-targeted ad (don't expect gays to be giving up their iPads anytime soon), it will be interesting to see if other brands follow suit as marriage equality gains social acceptance and hopefully national legality following this summer's Supreme Court cases.

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