After a spate of teen suicides in September that were all related to homophobic bullying or insecurities about being gay, Dan Savage, an openly gay relationship columnist, made a YouTube video with his partner directed at vulnerable young people with the message that "It Gets Better." From this, the It Gets Better Project was born -- a website that allows mostly gay adults to share their stories with potentially suicidal young gay people about how life "gets better." So far, more than 5,000 user-created videos have been uploaded.
Thursday, December 16, 2010
AdAge Names "It Gets Better" Campaign Among Top 10
AdAge has named the "It Gets Better" campaign among the top ten social media campaigns of the year: