Wednesday, July 14, 2010

Social media usage skyrockets among LGBT Americans

A recent national survey by Harris Interactive revealed that 54 percent of gay and lesbian Americans read blogs, compared with just 40 percent of heterosexual Americans. That 54 percent is up considerably from just 32 percent in November 2006.

Harris also found that 36 percent of gay and lesbian respondents read blogs focused on news and current issues, versus 25 percent for heterosexuals. The figures for other types of blogs are 25 percent and 16 percent, respectively, for pop culture; 22 percent and 14 percent for politics; and 16 percent and 8 percent for travel.

As far as blogs that feature gay and lesbian news and interests, 35 percent of gay and lesbian respondents said they read those blogs, with 53 percent of those readers saying they visit the blogs weekly and 19 percent saying they do so daily.

When it comes to social-networking sites, Harris found that 73 percent of gay and lesbian respondents were members of Facebook, compared with 65 percent of heterosexual respondents. The figures for other social-networking sites: 32 percent and 22 percent, respectively, for MySpace; 22 percent and 16 percent for LinkedIn; and 29 percent and 15 percent for Twitter.

As for visiting those social-networking sites, 55 percent of gay and lesbian respondents said they do so daily, and 30 percent said they visit several times daily, versus 41 percent and 17 percent, respectively, for heterosexual respondents.

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