Wednesday, July 28, 2010

Campbell's Soup In Hot Water

Request Foods is a food packaging and marketing company based in Holland, Michigan that works for Campbell’s Soup. Recently, along with the “Family Research Council,” they’ve launched a major effort against a simple civil rights law that would prevent workplace discrimination against gays and lesbians. So in essence, this partner of Cambell’s Soup thinks it’s ok to fire somebody just because they’re gay, and they’re getting vocal to try and make sure they can still do that.

With the help of lots of money and a few phony statistics from the FRC, Request recently placed a highly offensive and untrue advertisement in Holland, Michigan's local paper. You can see the ad here.

Are we going to let a major brand like Cambell’s Soup, who we’ve come to love and appreciate for their LGBT-friendly marketing, get away with this? No! It's time to send Campbell's Soup a message urging them to distance themselves from the anti-gay actions of Request Foods, and to support Holland, Michigan’s anti-discrimination civil rights ordinance.


  1. That ad looks like something from the 50's... The research says? Where? Show a source!

  2. I am surprised and somewhat disappointed that this easily web-available information was not included in the article above: You can express your disapproval and displeasure at Campbell's having ANY business dealings with the ad's co-sponsor, Request Foods of Holland, MI, by emailing senior relevant Campbell's executives. Request Foods is a large supplier to Campbell's. You can reach Campbell's ears by emailing to the following individuals:

    Douglas Conant, CEO:

    Dave Stangis, VP of CSR (Corporate & Social Responsibility):

    Mark Childs, VP Marketing, Campbell's Soups Canada:
    (Mark is also co-founder and chair of OPEN (Our Pride Employee Network), Campbell Company’s global LGBT employee network launched in July 2007, serves on the board of PFLAG Canada (Parents Family & Friends of Gays & Lesbians) as Marketing Director launching PFLAG Canada Gay Day at Canada's Wonderland in 2009. He also participates in exeQutive, Toronto's LGBT professional network.)

    I do hope people have not forgotten that the personal IS political, and will investigate, research and refrain from purchasing various products owned by the Campbell's brand until such time as Campbell's repudiates its relationship with Request Foods.

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