Thursday, July 8, 2010

Ad Spotlight: Paris Las Vegas

Paris Las Vegas is owned by Harrah's Entertainment, which earned a perfect score in the 2010 HRC Corporate Equality Index. This is one of the better LGBT-targeted ads I've seen, as it doesn't just look like a bunch of straight people sat in a room and thought about what gay people might like to hear. This combines a true emotional insight (the struggle for marriage equality) with the right rational idea about their brand to leverage to us. Good work.

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