Wednesday, June 23, 2010

Sundance Channel boosts LGBT-themed programming for gay pride month

Sundance Channel is celebrating Gay Pride Month with a host LGBT-themed fare, supported by a multiplatform marketing campaign.
The initiative, which is called "Love, Love," features a channel takeover comprising more than 50 themed spots, shorts, graphics and on-air- and online promos, showcasing network talent, notably figure skater Johnny Weir and stand-up comedienne Lizzy the Lezzy (whoever that is). 
The digital component of the campaign also showcases original short-form content that celebrates creativity and individuality. 

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