Wednesday, June 16, 2010

Ad Spotlight: Liquor Control Board of Ontario

Via copyranter
"Wow, pretty racy copy from a conservative government agency. But why not? Shitfaced is shitfaced. Sales tax is sales tax. Gay Pride Week in Toronto—like everywhere—begins June 25th. So the LCBO, via ad agency GLP, placed this ad in Toronto's annual pride guide. The guppies reference, and the closing spritzer line are pretty stupid. But otherwise, especially when you remember that this is a government ad, not bad."

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