Thursday, December 16, 2010

AdAge Names "It Gets Better" Campaign Among Top 10

AdAge has named the "It Gets Better" campaign among the top ten social media campaigns of the year:
After a spate of teen suicides in September that were all related to homophobic bullying or insecurities about being gay, Dan Savage, an openly gay relationship columnist, made a YouTube video with his partner directed at vulnerable young people with the message that "It Gets Better." From this, the It Gets Better Project was born -- a website that allows mostly gay adults to share their stories with potentially suicidal young gay people about how life "gets better." So far, more than 5,000 user-created videos have been uploaded.

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