Tuesday, June 15, 2010

Why Are Marketers Missing Out on Opportunities With LGBT Audiences?

In this week's AdAge, Chiqui Cartagena questions why more marketers aren't jumping at the chance to target LGBT consumers in addition to Hispanics. 
Both are racially and socio-economically diverse; both are trend-setting, technologically savvy, early adopters and heavy influencers; both are highly concentrated in the top ten DMAs of the country; both get the short end of advertising budgets, and yet both are fiercely loyal to brands that make an effort to reach them in relevant ways.
Read the full article here.  

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