Monday, April 15, 2013

Nike Wants to Sponsor First Major Out Pro Athlete

Interesting prospect AdAge made us aware of today: Nike wants to sponsor the first major out gay pro athlete in the United States. “The player who does it, they’re going to be amazed at the additional opportunities that are put on the table, not the ones that are taken off,” said Rick Welts, the former Phoenix Suns executive who recently spoke with Nike execs about this issue. Read more here


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