Monday, January 30, 2012
Gays and Lesbians Leading the Nation in Mobile Internet Usage
Some new data was just published showing that gays and lesbians are among the leading groups in the nation when it comes to mobile internet usage. And no, hours spent on Grindr was not one of the survey metrics. It turns out that we're more likely than the general population to own Smartphones, and more than twice as likely to make purchases from them. In fact, in the past week, 28% of us have made a purchase using our Smartphone, 63% of us have found info on a local business using it, and 36% of us have used it to receive or redeem deals or specials like Groupons. The data was published in 5th Annual LGBT Community Survey by Community Marketing, Inc., which can be found here.