Here’s a business that I think will fulfill a much needed niche: tasteful greeting cards designed specifically for the LGBT community. Most LGBT-specific cards I’ve ever seen have been overtly sexual- ideal to give to a friend on a birthday, but not appropriate for a more serious occasion like your anniversary with your partner. Enter The Crooked Arrow, a company founded by Tracy McKay, an interior designer and artist who has been creating greeting cards since her childhood. “”Just imagine the trouble a mother in a small Mid-Western town would have trying to find a card to send her gay son and his new husband in New York City,” said Tracy. “That’s exactly why I created TheCrookedArrow.com—to rekindle and preserve the tradition of card sending in this community.” Read more here.
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