Here’s a business that I think will fulfill a much needed niche: tasteful greeting cards designed specifically for the LGBT community. Most LGBT-specific cards I’ve ever seen have been overtly sexual- ideal to give to a friend on a birthday, but not appropriate for a more serious occasion like your anniversary with your partner. Enter The Crooked Arrow, a company founded by Tracy McKay, an interior designer and artist who has been creating greeting cards since her childhood. “”Just imagine the trouble a mother in a small Mid-Western town would have trying to find a card to send her gay son and his new husband in New York City,” said Tracy. “That’s exactly why I created TheCrookedArrow.com—to rekindle and preserve the tradition of card sending in this community.” Read more here.
Thursday, August 18, 2011
New Startup Sells Tasteful Greeting Cards for The LGBT Community
Here’s a business that I think will fulfill a much needed niche: tasteful greeting cards designed specifically for the LGBT community. Most LGBT-specific cards I’ve ever seen have been overtly sexual- ideal to give to a friend on a birthday, but not appropriate for a more serious occasion like your anniversary with your partner. Enter The Crooked Arrow, a company founded by Tracy McKay, an interior designer and artist who has been creating greeting cards since her childhood. “”Just imagine the trouble a mother in a small Mid-Western town would have trying to find a card to send her gay son and his new husband in New York City,” said Tracy. “That’s exactly why I created TheCrookedArrow.com—to rekindle and preserve the tradition of card sending in this community.” Read more here.
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