Tuesday, April 12, 2011

Ad Spotlight: Virgin America

Virgin America just launched a brand new campaign to convey their "hip, innovative, and fresh experience." I love the tagline- "A Breath of Fresh Airline"- a nice slap in the face to the staleness of the legacy carriers. Headlines in the campaign include: "Landing has never been so bittersweet," "Flying has never looked better," "You're far too important to fly bored" and "Life's too short for dull air travel." 

The campaign, created by San Francisco-based Eleven Inc., includes Chicago O'Hare International Airport (ORD) interactive boards that invite people to snap a picture of themselves in an empty window and share the picture with Virgin America on Twitter using the #VXChi hashtag. The campaign also includes a flight trailer - a first for the airline - that provides a movie trailer-length peek inside the Virgin America experience that will run in-cinema. 

While this campaign will definitely appeal to LGBT travelers, I wonder whether some specific LGBT executions are planned. I certainly hope so, as they'd fit so consistently into this campaign and speak so well to us- particularly to the high standards of gay male travelers like myself. 

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