In an effort to depart from the outdated traditional department store image, Macy's will test what looks like a pretty interesting promotion targeting college students this weekend in Chicago. The event will happen on Saturday from 2-5pm at their State Street store. It's slated to include sales, giveaways, drinks and live music. They've promoted it across an array of social media and will even be sending vans to all area college campuses on Saturday to bus students to and from the store. In recent months, I've noticed a noticeable change in their men's inventory and now get all my Diesel stuff there when they have sales. I even opened up a Macy's charge... I'm becoming more and more like my mother. Anyways, read more about the promotion here.
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