Wednesday, January 26, 2011

Flying the Gay-Friendly Skies

Here's a fantastic Passport Magazine article that will be of interest to frequent fliers and to marketing professionals looking to take cues from the airline industry in targeting LGBT consumers:
Latin American airlines have traditionally not been at the cutting edge when it comes to targeting gay travelers. So it certainly attracted attention when, in June 2010, LAN Airlines, one of the largest airlines in Latin America, with hubs in Chile, Peru, Argentina and Ecuador, became the first such carrier to co-sponsor a gay pride parade.
(Click here to continue reading).

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