Tomorrow from 2:30-4:30 EST, There will be an outstanding panel on LGBT marketing at Advertising Week in New York called "Marketing to Lesbian Gay Bisexual and Transgender People: The Research, The Campaigns, the ROI." It will also be broadcast via a live webinar. The panel was organized by the Advertising Research Federation and includes speakers from Experian Simmons, Barefoot Wines, and Community Marketing. Here is the official description:
Proposition 8. Don’t Ask, Don’t Tell. Rosie. Ellen & Portia. Neil Patrick Harris. Chaz Bono. These are just some of the sights and sounds of the LGBT community in today’s headlines. But beyond the headlines are upwards of 15 million consumers – consumers who buy shampoo, laundry detergent, cars, wine and spirits. 15 million consumers with checking accounts, credit cards, with worries about the declines in their 401(k)’s. 15 million consumers who watch tv and movies, download iTunes and travel to new and exciting locales. How do marketers put a value on the size of the LGBT consumer opportunity? How do marketers effectively communicate with this audience? And how can marketers evaluate the ROI of their LGBT marketing investment? The LGBT Committee of the ARF’s People Council will tackle these three key issues.
You can sign up to watch the event via webinar here.