Saturday, August 14, 2010

New York Sports Clubs To Run Ad Based On JetBlue Flight Attendant

In a society where corporate bureaucracy too often prevents brands from injecting themselves anywhere near the realms of cultural relevance and social media (the way it works best), enter New York Sports Clubs. The brand not only has the balls to tie itself to a current events phenomenon, but the brains to do it strategically and the speed to do it in time. How fitting. 

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