Thursday, July 1, 2010

Amtrak to launch new LGBT-focused campaign

For the first time, Amtrak will court LGBT travelers with a targeted $250,000 multimedia advertising campaign this summer. The government-owned rail company is looking to the LGBT community for business with the hopes that its propensity for travel will translate well into rail transportation. Amtrak spokeswoman Karina Romero said, “We are always looking for new ways to reach potential passengers and this community travels a lot.” 

Darlene Abubakar, the director of national advertising for Amtrak, said, “Most all of the major airlines, hotels and others in the travel and tourism industry target the LGBT market segment … Amtrak ’s goal is to raise the level of awareness of the benefits of train travel and increase consideration and ridership amongst this segment.”

No word yet on what the campaign might look like. Here's my suggestion:


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