Is TripAdvisor playing it too straight?

Here's a column by Sean O'neill that I thought was pretty interesting:

Is it just me, or could TripAdvisor do more to court gay and lesbian travelers? The giant of user-generated hotel reviews doesn't let you filter reviews by sexual preference—to zero in on reviewers like yourself—the way it allows users to filter reviews by special categories like business, family, couples, friends getaways, and solo travel. The site also seems to shy away from officially acknowledging the presence of the LGBT community.

It goes without saying that gays and lesbians travel for business, with families, and so forth—so many of TripAdvisor's filters have broad appeal. But LGBT travelers have unique concerns. When we're picking hotels, for instance, we often wonder whether the front-desk clerks are well trained and well mannered. If they aren't, they'll make a silly mistake when a same-sex couple asks for a single king bed: They'll act weird about it. And weirdness is exactly what I want TripAdvisor to help me avoid.

Read the rest here.