It's official. United Airlines and Continental Airlines have agreed to become one. The combined airline will retain United's name and Chicago headquarters, with Continental's livery, logo, and colors.
“Continental is strong where United is weak and United is strong where Continental is weak,” said Continental CEO, Chairman and President Jeff Smisek during a Monday morning conference call with investors and reporters. “It's a match made in heaven.”Other than their network, I'm not sure where exactly United is strong. From a branding perspective, I'm surprised they went with United's name. The Continental brand has more equity and a better reputation on practically every front.