New York based G Worldwide is planning to launch the first ever Gay luxury hotel and hospitality brand nationwide. The brand says it will cater to the LGBT community their friends, families and supporters.
According to a press release, “beautifully located hotels with uber high-tech facilities will launch in 5 major US locations over the next two years. Some of the most innovative, creative people in design, food & beverage, nightlife, events and hospitality have assembled to create this pioneering resort lifestyle concept.”
G Worldwide will begin with properties in New York, Florida, California and Las Vegas before setting sights internationally. Few other details appear available at this time. The brand appears to be using the tagline "it's about time" on its website. G's aesthetic seems to resemble that of the W.
The brand plans to officially launch promotional activities on June 1st at Gay Pride Parades across the US culminating at the legendary NYC Pride extravaganza where it is a Gold sponsor this year.