Thursday, March 11, 2010
Hook Up With a Random Stranger and Win a $375 Shopping Voucher at French Connection
Via AdAge: What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push. No stranger to racy, risk-taking -- and some would say outright offensive -- marketing, French Connection is embracing a site that connects people to random strangers through webcam chats. In the promotion, the first person to prove they have used Chatroulette to set up a date wins $375 of vouchers to spend at a French Connection store on a "real life date-worthy outfit." The prize may be small, but the risks are huge, considering that much of what happens on Chatroulette, set up in November 2009, is pornography at best. Read more here.