Long-troubled imaging brand Polaroid has hitched its muse to Lady Gaga, naming the music superstar creative director for a specialty line of products.
Polaroid in a statement describes the deal as "a multi-year strategic partnership...[that] brings together one of the world's most iconic brands with today's fastest rising musical artist and cultural trendsetter."
Lady Gaga made an appearance today at Polaroid's booth at the Consumer Electronic Show in Las Vegas to discuss the partnership.
Said the artist: "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation -- blending the iconic history of Polaroid and instant film with the digital era -- and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it -- finally, have a real job."
New products by Polaroid and Lady Gaga are scheduled to hit retail shelves starting in late 2010.