VisitBritain, Britain’s national tourism agency, says its strategy for the 2012 Olympic games will be “fit for the 21st century and fast-changing consumer purchasing habits”. It will be unveiled later today at the Visit London Tourism 2012 Seminar in London.
The campaign will focus on five core themes: dynamic, classic, luxury, Generation Y, and gay and lesbian. Social networking and mobile are expected to take up large chunks of the media plan, as will public relations and B2B.
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