Out Now Consulting, the Dutch LGBT marketing agency with an increasingly global presence, has announced a major investment in the Australian market.
"Australia is a market whose economy demands that Out Now help companies better understand this key consumer category," says Ian Johnson, the company's founder and CEO. "Lesbians and gay men have a well developed community, defined media channels and distinct marketing opportunities... Our clients are the world's leading brands, and our new expansion in Australia reflects both the strategic objectives of our clients and the strong LGBT marketing opportunities here."
Johnson also announced the appointment of gay tourism marketing specialists Mark Proffit and Dee Farrell of Sydney to join the Out Now Global network of specialist LGBT marketing experts.
Proffit is the founder of one of Australia's leading travel businesses targeting the gay consumer market - Rainbow Tourism International (www.RainbowTourism.com ) - and he is an IGLTA Ambassador. Farrell was a charter member of IGLTA and worked as a tourism operator for many years before starting of Peacock Tourism Marketing in New York City last year. She is also co-director of Rainbow Tourism and is based in Sydney.
Full press release here